Stop Getting in Your Own Way with Content Creation

Feeling stuck in your music career? Are the words "marketing" and "content creation" making you cringe? You’re not alone. In this episode of the Music Makin Cents Podcast, host Harkos breaks down why so many independent artists, bands, and musicians struggle with one of the most essential parts of their success—content creation. Spoiler alert: it's not because the system is rigged, but because they’re standing in their own way.

 

Harkos dives into the reality that creating engaging, entertaining content is the cornerstone of building a sustainable music career. From debunking myths about expensive production to showing how easy it is to use just a smartphone, he emphasizes how artists can—and must—produce content consistently. Whether it’s music videos or hobby-based content that shows off your personality, content is king, and it's the key to building a loyal fan base.

 

If you’re sick of excuses and ready to turn your artistry into a sustainable, full-time career, this episode lays out the roadmap. Harkos introduces the Apex Music System, a complete strategy for growing your social media, streaming numbers, and sales to live the musician lifestyle you’ve been dreaming of.

 

In this episode, you’ll learn:

-Why content creation doesn’t have to be a dirty word (and why it’s essential for your music career)

-How to create high-quality video content using just your phone and free editing tools

-Why pre-promotion on social media can actually hurt your chances of success

-The three main pillars of the Apex Music System: social media, streaming platforms, and sales

-How consistent content creation is crucial to identifying and growing your fan base

Resources: Join the Apex Music System: apexmusicsystem.com

Submit your music for review on WTF Wednesdays: musicmakincentspod.com

Follow Music Makin' Cents Podcast: www.musicmakincentspod.com

Key Moments:

00:00 – Why do artists hate the word “content”?

09:53 – How can you use free tools to create high-quality content?

15:17 – What makes pre-promotion harmful?

21:11 – How does content help you build real connections with your audience?

27:17 – What is the Apex Music System, and why is it the ultimate strategy for indie artists?

35:04 – What’s the real value of consistent content creation?

46:59 – Why excuses are killing your growth as an artist

52:22 – How the Apex Music System can help you get serious about your music career

 

Ready to stop making excuses and start building a real music career? Get weekly marketing help for just $50 per month with Takeover Tuesdays at www.apexmusicsystem.com