Planning Your Black Friday Music Marketing Strategy

Are Black Friday sales really worth it for indie artists? In this episode of the Music Makin Cents Podcast, Harkos tackles the popular holiday sales season, revealing why typical sales tactics might not be right for musicians. While other marketers suggest running discounts to boost sales, Harkos shares a smarter approach—one that doesn’t rely on fans buying music directly, but instead helps build a loyal fan base primed for future engagement.

Harkos breaks down his three-step holiday strategy for independent artists, focusing on effective ways to draw in new listeners, convert them to loyal fans, and maximize holiday sales without getting lost in the seasonal noise. Discover how to engage potential fans on social media, utilize email lists for true connection, and strategically plan sales that resonate with your most dedicated listeners.

Previous Episodes Mentioned:

• https://youtu.be/M6hrPtVI_PY

Resources:

• • Connect with Harkos:

www.apexmusicsystem.com

In this episode, you will learn:

• Why traditional Black Friday sales might not be effective for musicians and how to build holiday sales around true fans.
• How social media engagement can bring in new listeners and lead them to your inner circle.
• The importance of email marketing to foster a deeper connection and increase sales potential.
• Ways to turn casual listeners into superfans who support your music long-term.
• A unique three-step holiday sales strategy that includes free music downloads and merchandise deals for loyal fans.

Key Moments:

• 00:01 - Why don’t Black Friday sales work for selling music?
• 01:10 - How can indie artists stand out during holiday sales?
• 05:25 - What’s the role of email marketing for musicians?
• 10:16 - How do you convert strangers into superfans through content?
• 15:32 - Why is giving away free downloads valuable for fan engagement?
• 21:50 - What should you avoid when promoting on social media?
• 25:15 - How can email strategy improve your holiday sales?
• 31:00 - When should you introduce exclusive holiday merchandise?

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