Episode 41: Providing Value and Engaging Fans

Harkos and KP delve into the realities of streaming platforms for musicians, emphasizing their role as marketing tools rather than direct sales platforms. They counter the notion of artists being exploited by streaming rates, stressing the need for artists to prioritize delivering value to their audience. The discussion extends to the importance of creating engaging merchandise aligned with fans' interests and leveraging playlists and recommendation engines for audience reach. They explore challenges in music marketing, underscoring industry saturation and the necessity for education and fanbase cultivation. Monetization avenues including direct sales, merchandise, and experiences are highlighted, with an emphasis on consistency, value delivery, and fan relationships. The conversation concludes with a call to support fellow artists.

 

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Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms.

 

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